How much migrating an e-commerce costs in 2026
Updated September 1, 2026
You migrate an e-commerce for one reason: the current platform costs more than it returns — in maintenance, in limits, in sleepless nights. But a migration is a house move with the shop open: the value is not in the new site, it is in what must NOT be lost along the way — Google rankings, registered customers, order history. Read the whole quote through that lens.
The price ranges
Standard migration
€3,000 – €8,000
Catalogue up to ~1,000 products, customers and orders, full redirects, new theme configured. The typical WooCommerce → Shopify case.
Migration with integrations
€8,000 – €20,000
As above, plus the connections to rebuild: ERP, couriers, marketplaces, invoicing. Every integration is part of the move.
Complex migration
€20,000 – €50,000
Huge catalogues, multi-language/multi-currency, deep customisations to rebuild, B2B with price lists. This needs a phased plan.
The lowest quote usually "forgets" precisely the redirects and history migration: the only things that, once lost, never come back.
What you risk losing (and how not to)
- Google rankings: every old URL must 301-redirect to its new counterpart. Without a redirect map, organic traffic collapses and takes months to recover.
- Registered customers: records and consents migrate; passwords do not (technically impossible) — first-login communication must be planned.
- Order history: essential for support and reorders. Migrate it, or at least archive it searchable.
- Reviews and content: product pages refined over years must not be recreated from scratch.
The proper migration checklist
- Complete old URL → new URL map, before starting.
- Trial migration on a hidden environment, with sample data verification.
- DNS switch at low-traffic hours, old site frozen but ready for rollback.
- Search Console monitoring in the following weeks: migration problems show up there.
Frequently asked questions
How long does a migration take?
Standard: 3–6 weeks. With integrations: 2–3 months. The actual cutover happens in a few hours, at night or over a weekend: if someone plans days of closed shop, the plan is wrong.
Will I lose Google rankings?
With proper redirects, typical settling takes 2–4 weeks with minimal swings. Without them, the damage can last months. It is the quote item to be most demanding about.
Should I redesign during the migration?
Better to separate: first migrate structure-for-structure (so every problem has one cause), then evolve the design. Mixing the two means never knowing whether a drop comes from the migration or the redesign.
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